- 10 Marks
SCS – Nov 2020 – L3 – Q3 – Competitive advantage
Apply Ansoff's Product/Market Growth Matrix to assess GGOH’s potential market development opportunities.
Question
With the increasing competition in the hospitality industry, GGOH must adopt market development strategies to stay in or ahead of the competition. Apply Ansoff’s Product/Market Growth matrix to assess the extent of the potential market development opportunities available to GGOH. (10 marks)
Find Related Questions by Tags, levels, etc.
- Tags: Ansoff’s matrix, Competition, Growth Strategies, Market Development
- Level: Level 3
- Topic: Competitive Advantage
- Series: NOV 2020
