- 20 Marks
BF – Nov 2015 – L1 – SB – Q3 – The Business Environment
Discussing the impact of the business environment and key marketing concepts.
Question
The business environment can have a fundamental impact on the degree to which a firm is able to develop and maintain successful transactions with its customers and consequently on its profitability and sustainability of its operations.
Explain briefly the following:
i. Product life cycle (5 Marks)
ii. PEST Analysis (4 Marks)
iii. SWOT Analysis (4 Marks)
b. State and explain the 7P’s of marketing. (7 Marks)
Find Related Questions by Tags, levels, etc.
- Tags: 7P's, Business Environment, Marketing
- Level: Level 1
- Topic: The Business Environment
- Series: NOV 2015
Report an error