Program (SQ): PROFESSIONAL PROGRAM

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Identifies what is not associated with TQM.

Which one of the following is not associated with total quality management (TQM)?

A   Business process re-engineering (BPR)

B   Statistical quality control

C   Continuous improvement

D   Documentation and verification of quality procedures

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You're reporting an error for "BMIS – SA – Q9.2 – Operations Strategy"

Defines quality in operations strategy context.

Quality is best defined by which one of the following statements?

A   The utilisation of 100% of manufacturing capacity

B   The manufacture of products that are 100% reliable

C   Zero customer complaints

D   Meeting the expectations of customers

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Identifies which activity is not a promotional activity.

Promotional activities include all of the following except:

A   face-to-face selling by sales representatives

B   sponsoring a sporting event

C   selling the product in a place that rival companies do not use

D   sending brochures and leaflets by direct mail

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You're reporting an error for "BMIS – L1 – SA – Q8.5 – Finance, R&D and Marketing Strategies"

Evaluates if a hard sell combined with advertising is the best business approach.

The best way to do business is a combination of the ‘hard sell’ by sales representatives supported by advertising and sales promotion activities.

A True

B False

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Identifies which element is not part of the marketing mix.

Which ONE of the following is NOT a main element in the marketing mix?

A Price

B Packaging

C Place

D Promotion

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You're reporting an error for "BMIS – L1 – SA – Q8.3 – Finance, R&D and Marketing Strategies"

Identifies the business strategy favored by competitive businesses.

Which approach to business strategy and business thinking is favoured by most competitive businesses?

A The marketing concept

B The selling concept

C The manufacturing concept

D The production concept

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Determines if a core competence involves performing all non-core activities internally.

A core competence is when an organisation performs all non-core activities itself.

A True

B False

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Conditions for successful focused differentiation strategy

According to Bowman’s strategic clock, what conditions should apply for an entity to pursue successfully a strategy of focused differentiation?
A   The product should have high added value, with a high price
B   The product should have standard or average added value, with a high price
C   The product should have high added value, with an average price
D   The product should have standard or average added value, with an average price

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Industry suitability for a lock-in strategy

In which one of the following industries might a lock-in strategy be most appropriate?

A   Subscription television service

B   Aircraft manufacture

C   Wheat production

D   Wine making

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Type of business collaboration for patent rights sale

Company X manufactures a product for which it has world-wide patent rights but sells it only in its own country. It sells to a foreign company, Company Y, the right to make and sell the product in its own country. This form of business collaboration is:

A   a licensing agreement

B   a franchise agreement

C   a strategic alliance

D  a joint venture

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