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CSMCE – APR 2023 – L2 – Q7 – Short Notes on Publicity, Branding, Observational Research, and Sponsorship Advertising

Write short notes on publicity, branding, observational research method, and sponsorship advertising.

Write short notes on the following:

a. Publicity (5 marks)

b. Branding (5 marks)

c. Observational Research Method (5 marks)

d. Sponsorship Advertising (5 marks)

(Total: 20 marks)

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CSMCE – APR 2023 – L2 – Q6 – Methods for Customer Retention in Banks

Discuss five methods used by banks to retain customers.

Discuss any five methods used by banks to retain customers.

(20 marks)

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CSMCE – APR 2023 – L2 – Q5 – Product Positioning and Criteria

Define product positioning and discuss three criteria for effective positioning.

What is Product Positioning? Discuss any three criteria required for effective positioning of a product.

(20 marks)

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CSMCE – APR 2023 – L2 – Q4 – Reasons Why Selling is Important in Banking

List and discuss four reasons why selling is important in banking.

List and discuss any four reasons why selling is important in banking.

(20 marks)

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CSMCE – APR 2023 – L2 – Q3 – Internal Communication Definition and Importance

Define internal communication and discuss three importance of effective internal communication.

a. What is internal communication?

(5 marks)

b. Discuss any three importance of effective internal communication.

(15 marks)

(Total: 20 marks)

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CSMCE – APR 2023 – L2 – Q2 – Short Notes on Cross Selling and Marketing Concept

Write short notes on cross selling and the marketing concept.

Write short notes on the following:

a. Cross Selling

(10 marks)

b. Marketing Concept

(10 marks)

(Total: 20 marks)

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CSMCE – APR 2023 – L2 – Q1 – Market Segmentation Techniques for Corporate Customers

List four market segmentation techniques for corporate customers and discuss two.

List any four market segmentation techniques for corporate (business) customers and discuss any two.

(20 marks)

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SMM – APR 2024 – L4 – Q2 – Factors for Selecting a West African Market under AfCFTA

Write a paper explaining five factors with examples for a multinational bank to consider before selecting a West African market to enter, leveraging the AfCFTA initiative.

In your role as Head of Business Development of a multinational Bank planning to enter the West Africa market to take advantage of the African Continental Free Trade Area (ACFTA) initiative, your Managing Director has asked you to write a paper to Management. Explain, with examples, five (5) factors the bank should take into consideration before selecting a particular market in West Africa.

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QMDM – APR 2024 – L2 – Q6 – Rural Bank Investment Proposals NPV

The management of a Rural Bank must decide between two investment proposals using Net Discounted Value (NPV) calculations at a 14% discount rate, explain the term, compute NPVs, and advise on selection.

The Management of a Rural Bank must decide between two proposals, on the basis of the following information:

Proposal Investment Now Net Cash Inflow at the End of 1991 1992 1993
A GHS 80,000 GHS 95,400 GHS 39,400 GHS 12,000
B GHS 100,000 GHS 35,000 GHS 58,000 GHS 80,000

Assume that on Projects of this type of the company can earn 14 percent per annum.                                                                                     (a) Explain briefly the term Net Discount Value in relation to the projects.                                                                                                      (b) Calculate the Net Discounted Value of Proposal A.                                                                                                                                          (c) Calculate the Net Discounted Value of Proposal B.                                                                                                                                            (d) Using the values in (a) and (b), advise Management regarding the proposal that should be selected.

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QMDM – APR 2024 – L2 – Q5 – Normal Distribution in Insurance Policy Payments

Using normal distribution for policyholders' lifetimes to calculate probabilities of receiving payments at specific ages in an insurance policy.

An Actuary in an insurance company formulates insurance policies that will be both profitable and marketable. For a particular policy, the lifetimes of the policyholders follow a normal distribution with a mean of 66.20 years and standard deviation of 4.4 years. One of the options with this policy is to receive a payment following the $65^{\mathrm{h}$ birthday and a payment every five years thereafter. Let $X$ be the age at death (in years) of a policyholder                                                                                                        (a) Draw the graph of the distribution of $X$ showing clearly the key decision numbers i.e. 66.2 years, 4.4years, 65years, 70years, 75years.                                                                                                                                                                                                              (b) Determine the                                                                                                                                                                                                          (i) percentage of policyholders who will receive at least one payment using the option above.                                                                    (ii) percentage of policyholders who will receive two or more payments.                                                                                                          (iii) percentage of policyholders who will receive exactly two payments.

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MP – APR 2024 – L2 – Q5 – Strategic Management Concepts

Write brief notes on mission statement, vision statement, core values, and stakeholder analysis in strategic management.

In the context of Strategic Management, write brief notes on the following concepts:

a) Mission Statement (5 marks)

b) Vision Statement (5 marks)

c) Core Values (5 marks)

d) Stakeholder Analysis (5 marks)

[Total: 20 marks]

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MP – APR 2024 – L2 – Q4 – Workplace Grievances and Resolution

Define grievances with examples and discuss strategies for a Human Capital Manager to resolve them

a) Using examples, define grievance(s) in the workplace (5 marks)

b) As the Human Capital Manager, discuss five (5) strategies you can use to resolve grievance(s) (15 marks)

[Total: 20 marks]

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MP – APR 2024 – L2 – Q3 – Time Management and Employee Empowerment

Define time management and its importance, strategies for a busy supervisor, and discuss employee empowerment's importance.

a) Define Time Management. Why is it important? (5 marks)

b) As a Supervisor/Manager of a busy office or branch, identify and explain five (5) strategies you can adopt to better manage your time. (10 marks)

c) Discuss the importance of Employee Empowerment in the workplace. (5 marks)

[Total: 20 marks]

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MP – APR 2024 – L2 – Q2 – Improving Staff Performance as Supervisor

As a new supervisor in an underperforming office, list skills to improve performance and respond to the claim that delegation is just sharing work.

You have taken over as Supervisor in an office where, from the output of work, staff are underperforming in their various areas of work.

a) Mention five (5) skills you would need to be able to improve the performance of your staff.

(10 marks)

b) What response will you give to someone who claims that “Delegation” is a simple matter of sharing out work to be done? [Total: 20 marks]

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MP – APR 2024 – L2 – Q1 – CEO Leadership Failure and Change Management

Analyze a CEO's failed attempt to change company strategy, identifying leadership style, appropriate alternatives, people management skills, change strategies, board responsibilities, and sources of power.

A new Chief Executive Officer of a ten-year-old company tried to change the strategic direction of the company that hired him. He failed in this endeavour and was fired just after one year on the job. “He thought he could change the company through intellect alone without moving people emotionally,” a Senior Manager at the company said. Another Senior Manager retorted, though he held periodic meetings with other Senior Management Staff on this subject matter, these meetings were times when he exhibited his domineering nature. “He made radical strategic changes without bothering to get support from the people who could help execute these changes”. A storm of e-mails from employees to the Board of Directors complained of his leadership style and the CEO was finally ousted. REQUIRED

a) What do you think was the leadership style of the CEO? What leadership style could have been more appropriate? (6 marks)

b) List and explain five (5) people management skills required of managers at all levels of the Organizational Hierarchy including the CEO. (10 marks)

c) What Change Management Strategies could have been deployed by this CEO to make him succeed in his job? (10 marks)

d) Give four (4) roles and responsibilities of the Board of Directors of any organization. (8 marks)

e) Mention and explain two (2) sources of power the CEO as a leader might have stood on to execute this task. (6 marks)

[Total: 40 marks]

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LRTB – APRIL 2024 – L2 – QB4 – Differentiating Land Interests and Systems as Banking Security

Differentiate pairs of terms related to land and buildings as security for banking advances, including interests, customary tenancies, co-ownership, and mortgages.

Differentiate between the following pairs of terms relating to Land and Buildings as Security for Banker’s Advances:

a. Freehold Interest and a Leasehold Interest in Land (5 Marks)

b. Abusa and Abunu Systems under Customary Tenancy in Land (5 Marks)

c. Joint Tenancy and Tenancy in Common under Co-Ownership of Land (5 Marks)

d. A Second Mortgage and a Sub-Mortgage of Land and Buildings (5 Marks)

[Total $= 20$ Marks]

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LRTB – APRIL 2024 – L2 – QB3 – Countermand of Cheque Payment and Bank’s Liability

Customer stops a cheque but provides wrong cheque number; bank pays a similar cheque and dishonors another due to insufficient funds; discuss bank's position on potential lawsuit.

Hakuna Matata is a customer of your Branch and trades under the name Hakuna Matata Enterprise, a Sole Proprietorship. He telephoned you the Manager on February $2^{\text {nd }} 2024$ to inform you that he has drawn cheque number 000031 for GHS 50,000 payable to Halcyon Days Company Limited. The cheque was said to be dated $5^{\text {th }}$ February 2024. He asked you not to pay the cheque upon presentation. The telephone conversation was subsequently confirmed by a written instruction. You programmed your system accordingly to ensure that the cheque was not paid. On $6^{\text {th }}$ February 2024, cheque number 000013 drawn by Hakuna Matata was presented through clearing. The cheque bore all the information identical to those on the stopped cheque except for the cheque number which was 000013 and not 000031 given in the countermand. Since there were enough covering funds, the cheque was paid, reducing the balance on the account to GHS 51,000. Later the same day, cheque number 000014 drawn for GHS 100,000 by Hakuna Matata on the business account and payable to Modern Day Fashions was returned unpaid for insufficient funds. Hakuna Matata is threatening to sue you for paying cheque number 000013 which he had stopped and as a result wrongfully returning cheque number 000014 , which should have been paid. He asks that you write to Modern Day Fashions to explain the bank’s error so that his credit can be restored.

What is the Bank’s position on this?

(20 Marks)

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LRTB – APRIL 2024 – L2 – QB2 – Partnership Rules and Company Resolutions

Explain rules applying to partners absent a contrary agreement under Act 152, and differentiate general and special resolutions in company shareholder meetings

a. Section 35(2) of the Incorporated Private Partnership Act, 1962 (Act 152) provides the rules that will apply to Partners in a Partnership in the absence of a Contrary Agreement. (15 Marks)

b. Differentiate between a General Resolution and a Special Resolution in relation to meetings of shareholders of Limited Liability Companies. (5 Marks)

[Total = 20 Marks]

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LRTB – APRIL 2024 – L2 – QB1 – Negligent Advice by Branch Manager Leading to Customer Loss

A customer sues the bank for losses from purchasing a property based on the branch manager's negligent advice, which was given to help regularize another customer's overdraft; discuss the legal issues and bank's liability.

Your customer, Kwame Kumchacha, is an importer of second-hand shoes from China. He is illiterate but has made a fortune out of the business which he has operated for several years. Kwame Kumchacha operates a Sole Proprietorship Account styled Kumchacha Enterprise. The account of the Sole Proprietorship is at the Spintex Road Branch of your Bank. Today, you received a letter from Ebito Chambers, a law firm, claiming they had been instructed by Kwame Kumchacha to sue your Bank for losses of GHS 2.5 million incurred by him following the negligent advice given to him by the Manager of your Spintex Road Branch, Serwaa Broni. The law firm explained that the Branch Manager advised Kwame Kumchacha to buy a house at Dzorwulu which was put up for sale by Kofi Brokeman, who also banked with the same Spintex Road Branch of your Bank. Kofi Brokeman had overdrawn his account by GHS 800,0000 and the Head Office has been putting pressure on Serwaa Broni to ensure the position was regularised. In giving the advice, Serwaa Broni, the Branch Manager, assured Mr. Kumchacha that the price of the house was good and that if the customer bought it, she would get the Bank to lease it for the use by the Dzorwulu Branch Manager. Based on this assurance by the Branch Manager, Kwame Kumchacha invested GHS 2.0 million of his working capital in the purchase of the house. The payment was made directly into the bank account of Kofi Brokeman at the Spintex Road Branch. When Mr Kumchacha approached the Bank with an offer for a leasehold interest by the Bank in the property, the Bank said it did not need the property. The property has now become unsaleable due to the general economic hardships in the country, and Mr Kumchacha now has his working capital tied up. The letter from the law firm concluded that if the Bank did not respond in 10 days, they had their client’s instruction to sue the Bank for the negligent advice of Serwaa Broni. What are the legal issues for the Bank in this case? Is the Bank liable for Mr. Kumchacha’s losses? (20 Marks)

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CSMCE – APR 2024 – L2 – Q7 – Bank’s Channel of Distribution and Physical Location

Definition of a bank's channel of distribution and reasons for the importance of physical location in banking.

a) Define a bank’s Channel of Distribution. [5 marks]

b) List and discuss three (3) reasons why physical location is important in Banking. [15 marks]

[Total: 20 marks]

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