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(a). Horizon Tech is a knowledge-based company and is known for its ability to manufacture innovative and new-to-the-market electronic products and sell them in specifically identified niche markets. The company follows a market skimming strategy to achieve its profitability objectives.
Required
 Explain four conditions which are essential for Horizon Tech to be able to successfully adopt its market skimming strategy.
(b). Unity Furniture Co. are manufacturers of a wide range of household furniture products used primarily by customers in the middle-income group.
Required
Identify four different types of conditions in which it would be advantageous for the firm to pursue a market penetration strategy.
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In the preceding five decades, a significant number of companies have pursued well-conceived strategies of Globalisation in order to seize the immense business opportunities by operating on a worldwide basis. These companies have achieved notable success in the expansion of their business globally and have manufacturing facilities and marketing networks spread in several countries.
Required
State and briefly explain six significant objectives of multinational companies in pursuing policies of Globalisation.
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Star Enterprises, which pursue market-driven business strategies, consider that sponsorship of high-profile and attractive events are communication techniques to create awareness and affiliation of their companies and brands with the target market. These companies enter into agreements and provide financial and nonfinancial support for social, cultural, literary, and sports events to a group, organisation, or an individual celebrity in anticipation of creation of a lasting awareness of the company’s name or its brand among the audience.
Sponsorship by leading companies, as a promotional alternative, has gained worldwide prominence in recent years.
Required
Briefly describe six main objectives which are envisaged to be achieved through sponsorship of such high-profile and attractive events?
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(a). Distinguish between formal and informal organisations.
(b). One of your colleagues is reluctant in joining a formal group that has been established in your company. Explain FIVE benefits that may accrue to him/her if he/she joins the group.
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(a). Differentiate between extrinsic and intrinsic rewards including examples of each.
(b). Explain the concept of equity and organisational justice including the four categories of perceptions of fairness in the workplace.
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(a). One of the common threads many successful firms share is that they have a workable mission statement. Explain FIVE reasons a mission statement may contribute to a firm’s success.
(b). You have recently been appointed to manage a project which is failing because the previous manager did not outline any clear objectives for the project. Identify FIVE characteristics of project objectives.
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