The AI-Powered Digital Marketing Masterclass is a five-weekend live program that teaches the complete digital marketing funnel — strategy, content, SEO, paid media, social, email, analytics, and automation — with AI woven into every stage.
This is not a survey course that mentions AI in one module. Every session is built around what the marketing job actually looks like when AI is your production partner: strategy set by a human, research compressed from days to hours, content produced at scale without sacrificing quality, campaigns built and tested faster, analytics interpreted in minutes instead of hours.
Over five weekends, participants build a complete, live digital marketing plan for their own business or a chosen client brief — strategy, content calendar, ad campaigns, email flows, landing page, and 90-day execution roadmap — presented in the final session as a capstone project.
The course is facilitated by Derrick Danso, Digital Content and Social Media Strategist at Bayport Savings and Loan PLC, who brings real in-house campaign experience to every session. His approach is practical and honest: he demonstrates what the tools actually do, acknowledges where they still fall short, and teaches workflows that hold up under real deadlines and real budgets.
No prior digital marketing or AI experience is required. Participants do need a laptop, a willingness to work alongside the facilitator each weekend, and an idea — their own business, a client brief, or a sample project — to build the course deliverables around.
Course at a Glance
| Course | AI-Powered Digital Marketing Masterclass |
| Dates | 16th May – 20th June 2026 (5 weekends) |
| Schedule | Saturdays 10:30am–3:30pm | Sundays 2:30pm–5:30pm |
| Mode | Live on Zoom (all sessions recorded for 120 days) |
| Facilitator | Derrick Danso — Digital Content & Social Media Strategist, Bayport Savings and Loan PLC |
| Standard Fee | GHS 600 (down from GHS 1,500) |
| Loyalty Fee | GHS 540 (past Knowsia students & Learning Platform members) |
| Certificate | Knowsia Certificate of Completion |
What You Will Learn
- Build a marketing strategy grounded in business goals, audience insights, and realistic channel choices.
- Use ChatGPT, Claude, Gemini, and Perplexity as daily research, strategy, and production tools.
- Write prompts that consistently produce on-brand, usable output from any AI model.
- Produce blog posts, email sequences, ad copy, landing pages, and social content at AI speed.
- Define and maintain a brand voice that stays consistent even when AI is doing the drafting.
- Plan and run paid campaigns on Google Ads and Meta Ads with proper audience and budget discipline.
- Execute SEO — keyword research, on-page optimisation, and content briefs — using AI to compress weeks into days.
- Build a cross-platform social strategy across WhatsApp, Instagram, TikTok, LinkedIn, X, and YouTube.
- Set up email and marketing automation flows that nurture leads continuously.
- Read GA4, Meta Insights, and platform analytics — and use AI to interpret what the numbers mean.
- Package all of the above as freelance or agency services: pricing, proposals, client acquisition, and delivery.
Who Should Attend
This masterclass is for business owners and entrepreneurs who want to take control of their own marketing and stop guessing at what works. It is for marketing professionals who want to stay relevant — and gain a genuine edge — by mastering AI workflows before their competitors do. And it is for career switchers and aspiring freelancers who want a comprehensive, practical program that leads directly to paid work in digital marketing.
The masterclass starts 16th May. Seats are limited per cohort to keep the sessions interactive. Register now by paying with MoMo to 053 053 1328 on, or pay via MTN MoMo to merchant code 143735.
Past Knowsia students and Learning Platform members pay GHS 540. Standard fee is GHS 600. This is the only Knowsia course that covers the full digital marketing funnel end-to-end — if you are serious about marketing in 2026, this is the room to be in.
