- 25 Marks
Question
Digitized Microfinance Company Limited is encountering quality management challenges and asa result, the top twenty (20) profitable customers are threatening to close their accounts if solutionsare not forthcoming. The challenges are:
(i) Long queues in the ten (10) banking halls,
(ii) High incidence of idle time of ATMs,
(iii) High tardiness among tellers and
(iv) Staff ignorance of policies and standard operating procedures.
The management of Digitized Microfinance Company Limited has approached you to use Total Quality Management (TQM) skills to rectify the situation.
(a) Make a presentation to the management stating five (5) reasons why TQM is preferred to any other management concept? [5 Marks]
(b) List and explain five (5) characteristics of quality that can be considered in the planning and designing of the TQM programme? [10 Marks]
(c) List and explain five (5) factors that can influence the success of the TQM implementation? [10 Marks]
[Total Marks – 25]
Answer
(a) Five reasons why TQM is preferred to other management concepts:
- Holistic approach: TQM integrates all processes for continuous improvement, unlike siloed concepts, ensuring comprehensive fixes in microfinance like queue management.
- Customer focus: Emphasizes satisfaction, directly addressing complaints in Ghana’s competitive sector under BoG regulations.
- Employee involvement: Engages staff at all levels, reducing ignorance and tardiness more effectively than top-down methods.
- Data-driven: Uses metrics for decisions, aligning with operational risk standards for sustainable results.
- Long-term orientation: Builds quality culture for enduring competitiveness, post-DDEP resilience in financial institutions.
(b) Five characteristics of quality for TQM planning and designing:
- Reliability: Ensures consistent service, e.g., reducing ATM downtime through maintenance protocols.
- Responsiveness: Quick handling of customer needs, like minimizing queues via digital queuing systems.
- Assurance: Builds trust through knowledgeable staff trained on policies, compliant with governance directives.
- Empathy: Personalized care, addressing tardiness by fostering a customer-centric mindset.
- Tangibles: Physical aspects like clean halls and functional ATMs, enhancing overall perception.
(c) Five factors influencing TQM success:
- Leadership commitment: Top management support drives implementation, as in successful Ghanaian banks post-cleanup.
- Employee training: Builds skills to overcome ignorance, ensuring buy-in and effectiveness.
- Resource allocation: Adequate funding for tools like ATM upgrades, aligned with BoG’s guidelines.
- Customer involvement: Feedback loops refine processes, preventing account closures.
- Continuous monitoring: Regular audits measure progress, adapting to dynamic factors like economic changes in 2025 Ghana.
- Topic: TECHNIQUES AND TOOLS OF MANAGEMENT
- Series: OCT 2022
- Uploader: Samuel Duah