- 20 Marks
Question
The Internet is arguably a tool that offers many benefits to business organisations. Research has shown that effective use of the Internet in various banking processes can enable banks to overcome business challenges. Discuss five (5) key ways in which banks are strategically adopting (or using) the Internet in their processes and operations.
[20 Marks
Answer
Banks in Ghana, such as Ecobank Ghana and GCB Bank, have increasingly leveraged the Internet to enhance efficiency, compliance, and competitiveness, aligning with the Bank of Ghana’s (BoG) Cyber and Information Security Directive 2020 and the Payment Systems and Services Act, 2019 (Act 987). This adoption helps mitigate challenges like high operational costs, customer retention issues post the 2017-2019 banking sector cleanup, and competition from fintechs. Below, I discuss five key ways banks strategically use the Internet, drawing from practical examples.
- Online Banking and Mobile Applications for Customer Service Delivery (4 Marks): Banks use Internet-based platforms to offer 24/7 services like account management, fund transfers, and bill payments. For instance, Stanbic Bank Ghana’s mobile app allows real-time transactions, reducing branch visits and operational costs. This strategy overcomes challenges of physical infrastructure limitations, especially in rural areas, and complies with BoG’s push for digital inclusion under sustainable banking principles.
- E-Commerce Integration and Payment Gateways (4 Marks): By adopting Internet protocols for secure payment systems, banks facilitate e-commerce through APIs and gateways like those integrated with Visa or Mastercard. In Ghana, post-DDEP recovery (2022-2024), banks like Access Bank Ghana have used this to partner with e-retailers, boosting non-interest income and addressing revenue diversification challenges amid recapitalization pressures from BoG Notice No. BG/GOV/SEC/2023/05.
- Data Analytics and Customer Relationship Management (CRM) (4 Marks): Internet-enabled tools collect vast data for analytics, enabling personalized marketing and risk assessment. GCB Bank’s use of cloud-based CRM systems helps predict customer needs, reducing default rates in lending and aligning with Basel II/III operational risk standards adapted for Ghana. This tackles challenges like poor customer insights, which contributed to past bank collapses like UT Bank due to governance lapses.
- Intranet for Internal Collaboration and Knowledge Management (4 Marks): Banks deploy secure intranets for employee communication, training, and document sharing, enhancing efficiency. Ecobank Ghana’s intranet supports remote work, especially post-COVID, minimizing downtime and ensuring compliance with BoG’s Corporate Governance Directive 2018 on employee relations. This addresses operational silos and knowledge gaps in a sector facing talent shortages.
- Cybersecurity and Fraud Detection via Internet Monitoring (4 Marks): Strategic use includes real-time monitoring tools over the Internet to detect threats, using AI-driven firewalls. In Ghana, following the 2017-2019 cleanup, banks like Barclays (now Absa) invest in Internet-based threat intelligence, reducing fraud losses and meeting BoG’s Liquidity Risk Management Guidelines. This overcomes security challenges in digital expansion, ensuring resilience and ethical practices
- Topic: internet as a strategic business tool
- Series: APR 2023
- Uploader: Samuel Duah