BMIS – L1 – SA – Q6.4 – Competitive Forces and Markets

Classifies TV advertising to consumers as pull promotion to encourage demand.

Question

Advertising a product to consumers on television is an example of:

A pull promotion

B push promotion

C pull-push promotion

D push-pull promotion

Answer

Explanation:
Pull promotion involves advertising directly to consumers to create demand, encouraging them to seek the product, as with television advertising. This “pulls” the product through the distribution channel. Option B (Push promotion) targets intermediaries, like retailers, to push the product to consumers. Options C and D are not standard marketing terms. The answer is sourced from the provided document

Tags: Advertising, Consumer Demand, Marketing strategy, Pull Promotion
Level: Level 1

Topic: Competitive forces and markets

Uploader: Samuel Duah