BMIS – L1 – SA – Q6.2 – Competitive Forces and Markets

Identifies promotion as the marketing mix variable for educating consumers about product benefits.

Question

Super Tiles produces a new floor tile that is highly stain resistant and durable. It must educate consumers about the benefits of the product. In which of the following marketing mix variables does this call for an activity?

A Price

B Promotion

C Distribution

D Product

Answer

Explanation:
Educating consumers about a product’s benefits, such as stain resistance and durability, is a promotional activity within the marketing mix. Promotion includes advertising, public relations, and other communication strategies to inform and persuade the target market. Option A (Price) relates to pricing strategies, not consumer education. Option C (Distribution) involves logistics and channel management. Option D (Product) concerns the product’s features, which are already developed in this case. The answer is sourced from the provided document

Tags: Consumer Education, Market Strategy, Marketing mix, Product Benefits, Promotion
Level: Level 1

Topic: Competitive forces and markets

Uploader: Samuel Duah