- 1 Marks
BMIS – L1 – SA – Q6.1 – Competitive Forces and Markets
Question
Which of the following best describes the ‘marketing mix’?
A A set of marketing variables that an organisation mixes to get the desired response from the target market
B A budget setting out the volumes to be sold of the firm’s various products in its target markets
C A set of different features that are present in a range of products
D The types of advertising used by a firm to reach and influence its target markets
Answer
A
Explanation:
The marketing mix is a set of controllable marketing variables—product, price, place, and promotion—that an organisation combines to produce the desired response from its target market. Option A accurately describes this concept. Option B refers to a sales budget, not the marketing mix. Option C describes product features, which is only one aspect of the mix. Option D focuses solely on advertising, which is part of promotion, not the entire mix. The answer is sourced from the provided document
- Tags: Business Strategy, Competitive forces, Market Response, Marketing mix, Target Market
- Level: Level 1
- Uploader: Samuel Duah