- 20 Marks
Q2 – Marketing of Financial Services – Level IV – Relative Importance of Distribution Channels in Retail Banking
Explain the relative importance of five channels for distributing Retail Banking products.
Question
Distribution Strategies make the product available when and where the market wants it. In your role as the Head of Retail Banking Department of your Bank, your Managing Director has asked you to submit a report explaining the relative importance of five (5) channels for distributing Retail Banking products.
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