- 20 Marks
SMM – APR 2024 – L4 – Q3 – Price Elasticity in Banking Products
Explain five reasons why demand for some banking products price elastic is while for others it is price inelastic, in the context of training Treasury Officers.
Question
In your role as the Head of Marketing in your Bank, your Head of Human Resource Management has asked you to run a workshop for newly recruited Treasury Officers. Explain with five (5) reasons why the demand for some banking products is Price Elastic and the demand for others Price Inelastic.
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