- 20 Marks
MFS – APR 2024 – L4 – Q1 – Benefits and Negative Image of Direct Marketing
Explain four benefits of Direct Marketing for Retail Banking and two reasons for its negative image.
Question
Direct Marketing is a key factor in the promotion of Retail Banking products and services. In your role as the Head of Marketing in your bank, your Chief Executive Officer has asked you to submit a paper explaining four (4) benefits of Direct Marketing and two (2) reasons for its negative image.
(20 marks)
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- Tags: Benefits, Direct Marketing, Ghana Banking, Negative Image, Promotion, Retail Banking
- Level: Level 4
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