Question Tag: Customer Perceptions

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SMM – APR 2023 – L4 – Q6 – RATER Model and Service Quality Perceptions

Report on how the RATER Model influences customers' perceptions of service quality in a bank with poor survey results.

Question

A recent survey of customers of your bank has revealed a poor service quality and the Chief Executive Officer (CEO) is worried about the findings of the survey. As Head of Customer Service, he has asked you to write a detailed report on how the RATER Model affects customers’ perceptions of service quality. (20 marks)

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Tags: Bank Survey, Customer Perceptions, Customer service, RATER Model, Service Quality
Level: Level 4

Topic: and service quality
Series: APR 2023

SMM – APR 2023 – L4 – Q6 – RATER Model and Service Quality Perceptions

Report on how the RATER Model influences customers' perceptions of service quality in a bank with poor survey results.

Question

A recent survey of customers of your bank has revealed a poor service quality and the Chief Executive Officer (CEO) is worried about the findings of the survey. As Head of Customer Service, he has asked you to write a detailed report on how the RATER Model affects customers’ perceptions of service quality. (20 marks)

Answer

Login or create a free account to see answers

Find Related Questions by Tags, levels, etc.

Tags: Bank Survey, Customer Perceptions, Customer service, RATER Model, Service Quality
Level: Level 4

Topic: and service quality
Series: APR 2023

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SMM – APR 2023 – L4 – Q6 – RATER Model and Service Quality Perceptions

Report on how the RATER Model influences customers' perceptions of service quality in a bank with poor survey results.

SMM – APR 2023 – L4 – Q6 – RATER Model and Service Quality Perceptions

Report on how the RATER Model influences customers' perceptions of service quality in a bank with poor survey results.

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SMM – APR 2023 – L4 – Q6 – RATER Model and Service Quality Perceptions

Report on how the RATER Model influences customers' perceptions of service quality in a bank with poor survey results.

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SMM – APR 2023 – L4 – Q6 – RATER Model and Service Quality Perceptions

Report on how the RATER Model influences customers' perceptions of service quality in a bank with poor survey results.

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