- 20 Marks
MFS – APR 2024 – L4 – Q7 – Factors Affecting Choice of Retail Bank
Explain five factors affecting a potential retail customer's choice of a Retail Bank
Question
The essence of Marketing revolves around identifying and satisfying customer needs. Therefore, understanding the consumer and organizational buying behavior and the various stages in the buying process is a prerequisite for successful selling. Consumer Buyer Behaviours in Financial Services affect the choice of a retail bank. In your role as the Head of Retail Banking Department of your Bank, you are to submit a paper to your General Manager, Client Service, explaining five (5) factors that could affect the choice of a Retail Bank by a potential retail customer.
(20 marks)
Find Related Questions by Tags, levels, etc.
- Tags: Consumer Buyer Behaviour, Customer Needs, Factors, Retail Bank Choice
- Level: Level 4
- Topic: CONSUMER BUYING BEHAVIOUR AND SEGMENTATION
- Series: APR 2024
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